Huddle UP

We made big data and experience management funny, with a sitcom that brought fans behind the scenes at Levis Stadium.

SAP software is powering innovative fan management system at Levi’s stadium, home of the 49ers. They wanted to show the promise and power of this new system to fans with a fun piece of digital content. The problem? SAP’s sponsorship provide access to the stadium, or even allow us to mention the home team’s name. 

Since we couldn’t rely on sports, we turned to another form of entertainment: the sitcom. Huddle up was a ten minute comedy short chronicling the adventures of the Levi’s stadium team as they used data to try and keep fans happy on a big game day.