Hi, I’m Greg

I create work at the crossroads of unexpected and effective.

It’s a wild time to be a creative. Everything you need to build interesting, attention-grabbing work is available online–often for free. Fifteen year olds are posting stuff to TikTok that would have required a professional production team and a few hundred thousand dollars only a few years ago. Art, media and marketing have all been democratized on an astounding scale.

For brands, and those of us who tell their stories, that means the competition is fiercer than it’s ever been. We’ve got to raise our game, embrace innovation and be willing to say goodbye to traditional approaches that just aren’t effective anymore.

Some people try to ignore this new reality. Others are terrified by it. Personally, I think it’s exciting.

If you do too, I’d love to connect.

Reach me at gweber701@gmail.com or on Linkedin

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