R1 Launch Event

Rabbit tasked us with launching their long-awaited r1 device in a way that connected it to some of the amazing vintage devices that inspired its design.

Taking inspiration from the r1, we translated the device’s tactile features into a playground of interactive art, including light installations, audio visualizers, and a 360º photobooth, all in a venue that matched the vibe: the historic TWA hotel.

See photos and video of the event below.