GM SCHOOL
I proved the power of data with a reality show that gave numbers nerds the chance to score a job in the NBA.
Check out the trailer, or learn more and watch the full pilot below.
The Full Story
SAP’s data software powers some of the world’s largest organizations, including the NBA. But basketball fans–including future corporate decision makers–had no idea.
We needed to educate fans about SAP’s role in the league, and we had to do it with limited resources. Not only was the budget was small, but the brand’s NBA partnership offered no access to players or teams and restricted use of game footage.
So rather than rely on basketball games, we created a game of our own.
This full length reality show premiered during prime time on NBA Network before being rerelease online. After racking up more than 11.4 million views, it was picked up for a full second season by Turner broadcasting.