Discover Your Own Space

We made a complicated idea–distributed cloud storage–simple and fun to understand at Web Summit.

Filecoin is a web3 distributed cloud storage platform with bold but complicated idea and a limited budget.

We worked with them to create a 360 campaign in and around Lisbon, including targeted OOH, social and an on the ground experience that got a little spacey.

We garnered 25m media impressions, gave away over 6,000 stuff corgis (it made sense in context, I swear) and got 200% more traffic than anticipated.

More photos below.