Consensys
ThE Ethereum Merge
We ushered in a new era of Ethereum, with a campaign designed to widen the Web3 conversation to include the tech-savvy crypto curious, skeptical traditional finance types and everyone in between.
Learn more below
Etherium, Evolved
We developed positioning, branding and campaign tactics to help spread word of the Merge and breakdown what it meant for those outside the cypto-sphere.
We focused on Ethereum as a network where collective action created collective benefit.
Retro-futuristic illustrations and videos evoked the golden days of space flight and science fiction–when society was united in the belief that there was nothing we couldn’t achieve together.
In order to educate consumers past 240 characters, we developed a content strategy and a design approach that featured a mix of video, native content, social, blog posts, and third-party content to collectively educate and inspire guests to invest more time in understanding all aspects of The Merge.
